Long before Amatz Beauty Boutique first opened in Central Illinois in September of 2020, Valena began to pray asking God to use her gifts and talents in a way she had never seen before.

It was a vision in the mind of our owner to be a bridge. Supporting women locally that are making homemade goods in their kitchens and in their living rooms trying to make ends meet. She began seeking out undiscovered makers, working with designers she loves, and standing behind brands she believes in.

Supporting women in business, is crucial to our brand and mission. Fresh, hand-picked clothing, accessories and home goods - Black owned and/or locally made.

It is Valena's unwavering vision and commitment to supporting other small, women-owned and/or black owned brands, artists and makers, while connecting them to our community, this will make Amatz Beauty Boutique a success. We look forward to Styling Your Life from the inside out! 

Our Mission   

Encouraging every woman to admire the beauty in others while celebrating her own.